Customer lifecycle software for B2B SaaS
Turn signups into
active customers. Keep them
moving forward.
Trigger relevant messages from product activity, handle customer replies with your team, and track progress from onboarding through renewal and expansion.
14 days free · No card required · 50 credits included
- LifecycleJourneys triggered by product activity
- SupportA shared inbox with owners and account context
- GoalsA journey ends when its goal event is observed
Where Fluxway helps
Move customers to the next stage
For B2B SaaS teams who own onboarding, adoption, renewal and expansion. Each stage starts from what a customer does and ends in progress you can see.
01 · ONBOARDING
Stuck in setup
Fluxway notices the step where they stopped and offers help with exactly that step.
First event received
02 · ADOPTION
Activated, key feature unused
Guidance points to the feature that fits. The journey ends when the goal event is observed.
Feature used
Owner alerted · Maya reviews the account03 · RENEWAL
Usage dropping before renewal
The account owner is alerted to review recent activity with the customer.
Usage recovers
04 · EXPANSION
Nearing the plan limit
A relevant offer goes to the right role, not every user on the account.
Upgrade conversation started
05 · SUPPORT IN CONTEXT
A new request arrives
An owner is assigned with account activity. A support conversation pauses related reminders.
Resolved
How it works
One loop, from stuck to succeeded
Priya ShahNorthwind Labs- 01
SIGNAL
Stuck in setup
Account created 2+ days ago, no first event
- 02
JOURNEY
Help offered
Setup guide sent from your inbox, reviewed or auto-sent per journey
- 03
SUPPORT
Reply to your team
Lands in Support with account activity; related reminders pause
- 04
SUPPORT
Resolved
Maya marks the conversation resolved, whether or not setup is done
- 05
GOAL
Setup complete
First event observed, the journey ends and pending sends cancel
The lifecycle engine
Built for every stage of the lifecyclecustomer lifecycle
Build journeys for any stage, with full control over who qualifies, when messages go out and what counts as success.
Activation
Point active accounts at the feature that makes them stay.
+20Audiences
Choose who qualifies. Membership updates live as events arrive.
Triggers and timing
Set the starting event, the waits and the send window.
Messages
Write every email yourself, or edit an optional AI draft.
On goal, pending sends cancel
Goals and exits
Define what counts as success and when a customer leaves.
Native support
Every customer conversation, with the context to help
Handle new requests and journey replies in one shared inbox. Assign an owner, collaborate in private notes and see the customer’s product activity next to the conversation.
- 01
New requests and journey replies, one inbox
- 02
Owners, private notes and mentions for teams, just as simple solo
- 03
Human replies never use credits and keep working with AI off
Support is built into Fluxway. Your team answers here, with no separate helpdesk to connect.
Section: AI you can check
AI that shows its work and follows your rules
Every draft cites the events and docs it used
Review drafts, or let journeys you approve send on their own
Support and manual replies keep working with AI off
Answers come from knowledge your team approves, marked customer-facing or internal
Works with your stack
Plugs into the tools you already run
Customer activity comes in. Email goes out from your inbox, and replies come back to your team.
Shared support mailboxes and personal senders are both supported.
Getting started
From connected data to your first live journey
Connect customer activity
Bring in PostHog, Segment, Stripe or the SDK, then map people to the accounts they belong to.
POSTHOG · SEGMENT · STRIPE · SDK
Confirm an audience and a goal
Fluxway suggests one from your data. You confirm who it is for and what counts as reaching the goal.
AUDIENCE · GOAL EVENT
Connect a sender
Use a shared support mailbox or your own inbox. Replies come back to your team.
SHARED MAILBOX · YOUR INBOX
Preview, then go live
See who qualifies and why. Workspaces start in dry-run, so nothing sends until you go live.
DRY-RUN UNTIL YOU GO LIVE
An admin connects data and mailboxes. Anyone on the team can build journeys.
Results
See what actually worked not just what was sent
Add a holdout to any eligible journey. Customers in it don’t get that journey’s messages, and support stays open to everyone. Fluxway shows the difference once the window is complete.
Illustrative data, not customer results
HOLDOUT
55%
No journey messages · support available
WITH THE JOURNEY
62%
+7 points more reached the goal
Goal: first event received · 100 accounts each · 30-day window complete
Questions
Answers before you sign up
PRICING
Try it free for 14 days
No card needed, 50 credits included. Unlimited team members on every plan.
1 credit = 1 AI-drafted email that sends. Human replies are free.
Yes. Messages go out from your connected Gmail or Outlook, or a shared support mailbox. Replies come back into Fluxway for your team.
Help every customer reach the next stage
Connect your data and launch your first journey. Free for 14 days, no card needed.